Product Page & Catalog Content Checklist

Why"The Aurora" means nothing in search results, a collection grid or an AI answer. "Aurora Merino Wool Crew Sweater" does.

WhyShoppers can't touch the product. Photos are how they judge size and quality.

WhyBuying a colour you've never seen is a returns problem waiting to happen.

WhyAlt text helps accessibility and image search; oversized images slow the page that does the selling.

WhyEvery question answered on the page is one less customer leaving to ask it somewhere else.

How to checkRead your last month of pre-sale support emails and check each answer is on the product page.

WhySize uncertainty is a top reason for both abandoned carts and returns in apparel.

WhyThese are deciding questions; making shoppers hunt for them costs orders.

WhyIdentical manufacturer copy appears on every competitor's site and gives search engines no reason to pick yours.

WhyHidden sizes make shoppers think you never stocked them — and you lose the chance of a back-in-stock signup.

WhyInconsistent options break filters, so products disappear from filtered collection pages.

WhyThe first row of a collection gets most of the clicks; alphabetical order puts that space up for chance.