Analytics & Growth
Turn your data into revenue decisions.
I set up the analytics and reporting that show what's actually driving growth — and what's wasting spend — so every decision is grounded in clean, trustworthy data instead of guesswork.
Most stores are flooded with dashboards but starved of answers. When the data is messy or untrusted, decisions get made on gut — and budget gets spent on channels that aren't actually working.
- End-to-end analytics setup (GA4 and store analytics)
- Clear dashboards and reporting you'll actually read
- Event tracking and clean data collection
- Cohort, retention, and repeat-purchase analysis
- Attribution and channel performance
- Data hygiene so the numbers are trustworthy
A clear path from where you are to results.
Audit the data
I assess your tracking, find the gaps and the lies in your current numbers, and define what good looks like.
Implement cleanly
Reliable event tracking and analytics — GA4 and store data — so the numbers are trustworthy.
Surface insight
Dashboards and analysis that answer real questions: what drives revenue, what to cut, where to double down.
Operationalize
Cohort, repeat-purchase, and attribution views you can actually use to make decisions.
- ✓Merchants with dashboards they don't trust
- ✓Brands unsure which channels actually drive revenue
- ✓Stores needing clean attribution and repeat-purchase data
- ✓Anyone making decisions on gut instead of data
We pick the right tools for your goals — never tech for its own sake.
“Peter's analytics work showed us most of our drop-off was on mobile product pages. He rebuilt them and our mobile revenue is now well up. Sharp with data, quick to ship, and easy to work with.”

Frequently asked.
I already have GA4 — why do I need this?+
Can you fix my broken tracking?+
Will the dashboards actually make sense?+
Shopify Store Development
Shopify stores that sell — shipped fast.
AI-Accelerated Development
The same quality, in a fraction of the time.
Conversion Rate Optimization
Turn the traffic you already have into revenue.
Store Migration & Performance
Migrate cleanly. Load fast. Keep your rankings.
AI Commerce Features
AI that actually moves a revenue number.
Website Design & Development
A website that works as hard as you do.
Web Application Development
Custom software, shipped at startup speed.
Mobile App Development
One codebase. Both app stores. Shipped fast.
Blockchain & Web3 Development
Web3 that ships — secure, careful, real.
AI Solutions & Automation
Put AI to work on the things that eat your time.
API & Backend Engineering
The reliable engine behind your product.
Ready to start?
Tell us about your project and we’ll map the fastest path to results — no obligations.