Peter Nowak is a Shopify and e-commerce developer who builds high-converting online stores, blending AI with modern web development to ship fast without sacrificing quality.

What does Peter Nowak build?

Custom Shopify stores, theme development and customization, store migrations, conversion rate optimization (CRO), and full-stack web and app development.

How much does a Shopify store cost?

Every project is scoped individually. Peter works at a competitive rate — a fraction of typical agency rates — so most Shopify builds come in well below agency quotes without cutting quality.

How long does it take to build a Shopify store?

Most stores ship in about two to four weeks thanks to an AI-accelerated workflow, rather than the two to three months agencies often quote.

Where is Peter Nowak based?

Peter is based in Warsaw, Poland, and works with clients worldwide.

Does Peter offer conversion rate optimization (CRO)?

Yes. Every build is conversion-focused, and Peter also takes on dedicated CRO work to turn existing stores into more revenue.

Back home

Industry Report Reviewed July 2026

THE SHOPIFY ECOSYSTEM

Shopify powers millions of merchants across 175+ countries — from first-time founders to LVMH — and moved $378 billion in merchant sales in 2025 alone, with a single quarter now clearing $100 billion. Here's a data-backed read on the ecosystem I build in every day, straight from Shopify's own quarterly reporting.

$378.4B

Merchant GMV in 2025

Shopify FY2025 · +29% YoY

$100.7B

GMV in Q1 2026 alone

Shopify Q1 2026 · +35% YoY

5.5M+

Merchants on the platform

Industry est., 2026

175+

Countries with merchants

Shopify

01 Growth

Merchant sales through Shopify, by year

Gross merchandise volume (GMV) — the total value of everything sold across all Shopify stores.

6.2×growth since 2019 — 2025 was the first full year above $300 billion.

US$ billions · Source: Shopify

$61B

2019

$120B

2020

$175B

2021

$197B

2022

$236B

2023

$292B

2024

$378B

2025

02 Latest quarter · Q1 2026

Where the platform stands right now

Shopify Q1 2026 results (reported May 2026). Second consecutive quarter above $100B in merchant sales.

$100.7B

Merchant GMV

+35%

$3.17B

Revenue

+34%

$1.55B

Gross profit

+32%

$382M

Operating income

+88%

$476M

Free cash flow

15% margin

$212M

Recurring revenue (MRR)

+16%

03 AI & agentic commerce

The fastest-changing part of the ecosystem

Shoppers are increasingly arriving through AI assistants and AI-powered search rather than a classic Google results page. Structured, clean product data is turning into a real acquisition channel.

8×

AI-driven store traffic, year over year

~13×

Orders from AI-powered search, year over year

~2×

New-buyer order rate vs traditional organic search

+385%

Weekly active shops using Sidekick

12,000+

Custom apps built with Sidekick in one quarter

1B+

Products structured in Shopify Catalog

Source: Shopify Q1 2026 results & earnings call.

04 Revenue mix

How Shopify actually earns

Most of Shopify's revenue now comes from merchants selling — not from plan fees. Its incentives are tied to your conversion rate.

Merchant solutions76% · +39%

Payments, shipping, capital, tax — revenue Shopify earns when you sell.

Subscription solutions24% · +21%

Plan fees — the steady software base underneath everything.

05 By region

Growth is going international

Regional growth in Q1 2026. Europe is outpacing North America — multi-currency and localized checkout are no longer optional.

+48%

Europe

GMV growth (revenue +42%) — the fastest-growing region

+33%

North America

Revenue growth — strongest quarter in over 4 years

+30%

Asia Pacific

Revenue growth

06 Channels & payments

Where the volume is moving

Channel momentum in Q1 2026 — wholesale and in-store are growing faster than the platform average.

+80%

B2B / wholesale

GMV growth — the fastest-moving channel on the platform

+33%

Offline / POS

In-store GMV growth as retail and online converge

$67B

Shopify Payments

Processed, +41% — now 67% of all GMV

$35B

Shop Pay

Processed, +59% — international volume up over 70%

07 Merchant size

It's not just small DTC anymore

The platform's fastest growth is now in large merchants — so building here doesn't mean replatforming once you scale.

~2×

$100M+ GMV merchants

Nearly doubled in two years — Shopify now holds real enterprise volume

Fastest

$25M+ GMV band

The quickest-growing merchant segment on the platform

6 brands

Recent enterprise moves

LVMH, Mulberry, Balmain, Orvis, Lands' End and Benetton joined in Q1 2026

08 Market share

#1 in US e-commerce

Shopify leads the US e-commerce platform market (2026).

Shopify30%

Wix23%

Squarespace16%

WooCommerce14%

Source: BuiltWith / Store Leads, 2026.

09 By industry

What Shopify stores sell

Top store categories by number of live Shopify stores.

Apparel & Fashion545K stores

Home & Garden250K stores

Beauty & Fitness205K stores

Food & Drink128K stores

People & Society78K stores

Source: Statista.

10 By country

Top markets

Approximate share of Shopify stores by country. The US alone drives well over half of merchant sales.

United States57%

United Kingdom7%

Australia5%

Canada4%

Germany3%

Brazil2%

India2%

France2%

11 Depth

The wider ecosystem

~12,000

Apps in the Shopify App Store

2026

84,000+

Shopify Plus (enterprise) stores

BuiltWith

70%

Orders placed on mobile

Storelab

8,100

People working at Shopify

2024

12 Brands

Built on Shopify

Well-known brands publicly documented to run on Shopify. Don't take the list on faith — each links to its independent tech profile so you can check the platform yourself.

Gymshark Allbirds Kylie Cosmetics Fashion Nova Bombas MVMT ColourPop Brooklinen Death Wish Coffee Steve Madden Chubbies Jeffree Star Cosmetics

Each brand links to its independent BuiltWith tech profile — the same detection source behind the store counts above. Stores occasionally replatform, so treat these as documented, not guaranteed current.

13 Peter's take

What this means if you're building

01AI-driven traffic to Shopify stores is up 8× year over year, and orders from AI-powered search nearly 13×. Buyers are starting to arrive through assistants instead of a search results page — clean, structured product data is quietly becoming an acquisition channel.

0276% of Shopify's revenue now comes from merchant solutions (payments, shipping, capital), growing 39% versus 21% for plan fees. Shopify makes money when you sell, not when you subscribe — its incentives point at your conversion rate.

03B2B GMV grew 80% and in-store POS 33%. If you sell wholesale or have a physical presence, these are no longer bolt-ons — they're the fastest-growing parts of the platform.

04Europe GMV grew 48% against 33% revenue growth in North America. Growth is shifting international, which makes multi-currency, local payment methods, and translated checkout real revenue levers.

05Merchants above $100M in annual sales nearly doubled in two years. Shopify now carries genuine enterprise volume (LVMH, Balmain, Lands' End), so starting here doesn't mean replatforming when you grow.

06About 70% of Shopify orders happen on a phone, so mobile-first design and speed aren't a nice-to-have — they're where the revenue is won or lost.

07With ~12,000 apps available, almost any feature you need already exists — the skill is choosing a lean, fast stack instead of bolting on twenty apps that each cost you load time.

14 Sources

Where these numbers come from

Primary figures are Shopify's own reporting; store and market splits are third-party estimates. Follow any of them to check the work.

PrimaryShopify Investor Relations

Quarterly results, shareholder letters, and the earnings calls where Shopify's leadership (CEO Tobi Lütke, President Harley Finkelstein) discuss the numbers on the record. The source for every GMV, revenue and growth figure here.

PrimaryShopify Newsroom

Official announcements — enterprise brand launches, Shopify Editions, and the AI / Sidekick features behind the agentic-commerce numbers.

TrackerBuiltWith — Shopify usage trends

Live technology-detection counts for active stores and Shopify Plus usage. Approximate — it sees what it can fingerprint.

TrackerStore Leads

Store-level dataset behind the category, country and platform-share estimates.

Headline figures come from Shopify's own reporting — FY2025 results and the Q1 2026 quarterly results and earnings call. Store counts, app totals, industry and country splits are from widely-cited third-party trackers (BuiltWith, Store Leads, Statista) and are approximate; market-share numbers in particular vary by methodology. Latest available public data as of the review date. Not affiliated with or endorsed by Shopify Inc. Last reviewed July 2026.

Thinking about Shopify for your store?

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THE SHOPIFY ECOSYSTEM