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Industry Insight

THE SHOPIFY ECOSYSTEM

Shopify powers over 5.5 million merchants across 175+ countries — from first-time founders to global brands, moving hundreds of billions in sales a year. Here's a current snapshot of the ecosystem I build in every day.

175+

Countries with Shopify merchants

Shopify

~6.8M

Live Shopify stores worldwide

BuiltWith, 2026 est.

$11.6B

Shopify revenue (FY2025)

Shopify, reported 2026

~12%

of US retail e-commerce sales

Backlinko / Store Leads

Top markets

Share of Shopify stores (approx.)
United States~57%
United Kingdom~7%
Australia~5%
Canada~4%
Germany~3%
Brazil~2%
India~2%
France~2%

Brands built on Shopify

GymsharkAllbirdsKylie CosmeticsFashion NovaBombasMVMTColourPopBrooklinenDeath Wish CoffeeSteve MaddenRed Bull (DTC)Heinz (DTC)

Publicly documented to run (or have run) on Shopify.

Latest available public figures (2025/2026), approximate and compiled from Shopify's own reporting and widely-cited third-party trackers (BuiltWith, Store Leads, Backlinko). Not affiliated with or endorsed by Shopify Inc. Last reviewed July 2026.

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