STORE EARNINGS CALCULATOR
Thinking about starting a Shopify store — dropshipping, jewelry, footwear, your own brand? Estimate what a store like it could realistically make, and see which levers move the number most.
Earnings estimator
What could a store like this make?
Pick a store type for realistic starting numbers, then adjust the levers. The math is the plain e-commerce funnel — traffic × conversion rate × order value — so you can see exactly how each one moves the result.
Store type
Sessions per month across all channels. Type your real number if you have it.
Share of visitors who buy. Most Shopify stores sit around 1.4–3%.
Average spend per order, before shipping.
What's left after product cost — thin for dropshipping, higher for own brands.
$2,450
Estimated monthly revenue
$29,400
Estimated yearly revenue
$490
Estimated monthly profit
after 20% margin
70
Orders per month
at 1.4% conversion
The conversion lever
Biggest leverThat’s what lifting conversion from 1.4% to 1.9% — a realistic target a focused audit aims for at this level — is worth on the same traffic. Nothing else on this page moves the number as hard.
Get that audit, freeHow this is worked out: monthly revenue = visitors × conversion rate × average order value; profit applies your gross margin. Store-type numbers are broad industry starting points, not figures from any real store. This is a rough illustration from the values you enter — not a forecast, a guarantee, or a promise of earnings. Real results depend on your traffic, product, pricing, and market.
Already have a store?
The calculator shows how much conversion moves the number. A free, hand-done store audit finds the specific things holding yours back — no bots, no signup.
Get my free audit