STORE EARNINGS CALCULATOR
Thinking about starting a Shopify store — dropshipping, jewelry, footwear, your own brand? Estimate what a store like it could realistically make, and see which levers move the number most.
Earnings estimator
What could a store like this make?
Pick a store type for realistic starting numbers, then adjust the levers. The math is the plain e-commerce funnel — traffic × conversion rate × order value — so you can see exactly how each one moves the result.
Store type
Sessions per month across all channels.
Share of visitors who buy. Most Shopify stores sit around 1.4–3%.
Average spend per order, before shipping.
What's left after product cost — thin for dropshipping, higher for own brands.
Used for the revenue-per-product read below — it shapes SEO reach and choice, but traffic and conversion are what actually drive the total.
$2,450
Estimated monthly revenue
$29,400
Estimated yearly revenue
$490
Estimated monthly profit
after 20% margin
70
Orders per month
≈ $82/product
The conversion lever
Lift conversion from 1.4% to 1.9% — the ~35% gain a store audit typically targets — and, on the same traffic, that’s about $858 more revenue a month ($10K/yr). Nothing else on this page moves the number as hard.
Get that audit, freeHow this is worked out: monthly revenue = visitors × conversion rate × average order value; profit applies your gross margin. Store-type numbers are broad industry starting points, not figures from any real store. This is a rough illustration from the values you enter — not a forecast, a guarantee, or a promise of earnings. Real results depend on your traffic, product, pricing, and market.
Already have a store?
The calculator shows how much conversion moves the number. A free, hand-done store audit finds the specific things holding yours back — no bots, no signup.
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