Free checklist

Onsite Search & Merchandising Checklist

Shoppers who search usually know what they want, which makes a failed search one of the most expensive moments on the site. Spend ten minutes searching your own store like a stranger would.

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1.Search the way customers do

WhyOn a phone keyboard, typos are normal. "sweter" returning nothing is a lost sale.
How to checkSearch for five best sellers with one letter wrong.
WhyCustomers use their words, not your catalog's.
WhyResults that aren't buyable push shoppers back to browsing — or away.
WhyA dead end ends the visit. Popular products or categories give the shopper somewhere to go.

2.Filters and sorting

WhyA filter for the attribute shoppers actually decide on shortens the path to the product.
WhyFiltering into an empty page and backing out again is where mobile shoppers give up.
WhyA first screen of sold-out items tells the shopper you don't have what they want.

3.Learn from what people search

WhySearch terms are customers telling you what they want in their own words — including products you don't stock yet.
How to checkMost platforms and search apps have a search report; in Google Analytics, check the site-search terms.
WhyEach fix permanently recovers a search that was failing every day.

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1.Search the way customers do

2.Filters and sorting

3.Learn from what people search