Store Launch Readiness Checklist

WhyA payment method that fails is invisible from your side — customers just leave.

How to checkUse your platform's test mode for cards, then one real low-value order to confirm payouts arrive.

WhyUndercharging eats margin on every order; overcharging kills conversion at the last step.

WhyTax mistakes are expensive to unwind after hundreds of orders.

WhyUnintended stacking is one of the most common launch-week margin leaks.

WhyMissing redirects throw away years of search rankings overnight, and old links in emails and ads start returning 404s.

How to checkExport your old sitemap and top landing pages from analytics, then test each one against the new store.

WhyMigrations often reset these to defaults, which quietly changes how every page ranks.

WhyOne leftover setting can hide the entire store from search engines.

WhySpeeds up how quickly search engines pick up the new pages.

WhyDouble-counted or missing purchases make every later marketing decision wrong.

How to checkPlace a test order and confirm exactly one purchase event arrives with the right value.

WhyAds optimize toward conversions they can see. Broken tracking means paying for traffic the algorithm can't learn from.

WhyMissing confirmation emails produce support tickets and chargebacks from customers unsure whether they paid.

WhyFirst-time buyers look for these before entering card details, and payment providers often require them.

WhyA single broken product in a launch email is the one everyone clicks.

WhyMost e-commerce traffic is mobile, and touch problems don't show up with a mouse.

WhyDeciding this before launch turns an outage into a short delay instead of a lost day.