// About

ONE DEVELOPER.END TO END.

I'm Peter — a creative developer who combines AI and Shopify to ship fast, high-quality stores. You work directly with me: no account layer, no junior hand-offs, no agency markup. Just the person building your store.

Peter
Victoria
PuJiang
Ivanna
The full team — every one of us
01 // Why I Do This

Fast, honest, done right.

I went freelance because I kept seeing brands overpay for slow builds and thin results. My approach is the opposite: I lean hard on AI tooling and deep Shopify know-how to deliver the same quality in a fraction of the time and cost. I'm a professional at CRO — turning a store into real income — and I sweat the details so speed never means sloppy. Work with me and you get one focused developer who owns your project from first call to launch and beyond.

30+
Projects shipped
25+
Stores launched
2–4 wk
Typical delivery
35%
Avg. CVR uplift
02 // Who I Am

Meet Peter.

One developer, four obsessions: AI, Shopify, conversion, and detail.

Peter
AI + Shopify yrs
Creative Developer

Peter

I'd rather ship one store that earns than five that just look nice.

I'm a creative developer who blends AI tooling with Shopify and e-commerce development to build stores faster and for less — without sacrificing quality. My edge is heavy use of AI plus deep Shopify tech, which means shorter timelines and lower cost. I'm a professional at CRO — turning a store into real income — and I'm cost-effective, fast, and detail-oriented. When you hire me, you get me: the person who scopes your project is the person who builds it.

AI-accelerated developmentShopify & e-commerceConversion optimization
03 // What I Believe
I believe

a store should be built like a product, not assembled like a brochure. Every store I ship is a long-term asset — built to convert, measured against revenue, and made to earn well past launch day.

I exist to

close the gap between a good idea and a store that actually sells — fast and affordably. The person who scopes the work is the person who builds it: me, start to finish.

04 // My Principles

Five rules. Non-negotiable.

// 01

Fast, but never sloppy.

AI tooling lets me move quickly, but I review and test everything by hand. Speed and detail aren't a trade-off — I insist on both.

// 02

Revenue is the metric.

Design polish and clean code matter, but they're secondary. If a feature doesn't help your store earn, I'll tell you — and skip it.

// 03

Open by default.

Clear scope, honest timelines, frequent check-ins. If I know it, you know it — no surprises, no black box.

// 04

Fair on price.

No agency overhead, no padded hours. AI-accelerated delivery keeps my prices down, and I quote scope up front so you're never blindsided.

// 05

Always learning.

Every project sharpens the next. New AI tooling, Shopify features, and CRO tactics go straight into the work I do for you.

05 // Trusted Collaborators

A small circle I bring in when it helps.

I work solo on most projects, but for bigger builds I lean on a few trusted specialists I've worked with for years.

3 senior specialists
Victoria

Victoria

Shopify Specialist

A Shopify developer I trust for extra theme and Liquid work when a build needs a second pair of expert hands.

PuJiang

PuJiang

UX/UI Designer

A designer I collaborate with on larger projects — turns conversion research into clean, accessible, high-converting UI.

Ivanna

Ivanna

Integrations Specialist

My go-to for complex integrations — payment gateways, ESPs, and analytics pipelines — when a store needs deeper plumbing.

Victoria

Victoria

Shopify Specialist

A Shopify developer I trust for extra theme and Liquid work when a build needs a second pair of expert hands.

PuJiang

PuJiang

UX/UI Designer

A designer I collaborate with on larger projects — turns conversion research into clean, accessible, high-converting UI.

Ivanna

Ivanna

Integrations Specialist

My go-to for complex integrations — payment gateways, ESPs, and analytics pipelines — when a store needs deeper plumbing.

06 // Let's Talk

BUILDWITH US.

If you want a fast, high-quality Shopify store without agency prices, I'd love to hear about your project. Tell me the goal and I'll map the fastest path there.